Digital Marketing Course in Dubai , UAE
Barsha Hights The One Tower
Digital marketing Certificate
Introduction to Digital marketing Course
This is an exciting programme that will give each participants the opportunity to explore Digital Marketing theory and tools within an established and intellectually rigorous context and framework. It will provide a diverse range of knowledge, competences and skills required to become Professional Digital Marketers. In response to the need of Digital Marketing professionals in a user centric world, this program combines conceptual and theoretical thinking with the opportunity to develop practical insight and application.
A digital marketing course is a structured educational program designed to teach individuals the principles, strategies, and skills involved in marketing products or services using digital channels. These courses aim to provide comprehensive training in various aspects of digital marketing to help individuals become proficient in leveraging online platforms for business growth.
Digital marketing courses cover a wide range of topics and disciplines within the field of digital marketing. Some common areas of focus include:
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Search Engine Optimization (SEO): SEO involves optimizing websites and content to improve their visibility in search engine results. Courses cover topics such as keyword research, on-page optimization, link building, and SEO analytics.
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Social Media Marketing: This aspect of digital marketing focuses on utilizing social media platforms to engage with target audiences, build brand awareness, and drive traffic and conversions. Courses cover social media strategy, content creation, social media advertising, and social media analytics.
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Pay-Per-Click Advertising (PPC): PPC advertising involves running paid ads on search engines and social media platforms. Courses cover topics such as keyword research, ad creation, bidding strategies, campaign optimization, and performance tracking.
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Content Marketing: Content marketing involves creating and distributing valuable and relevant content to attract and engage target audiences. Courses cover content strategy, content creation, content promotion, and content analytics.
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Email Marketing: Email marketing focuses on using email campaigns to nurture leads, drive conversions, and build customer relationships. Courses cover topics such as email list building, email campaign creation, segmentation, personalization, automation, and email analytics.
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Web Analytics: Web analytics involves measuring and analyzing website data to gain insights into visitor behavior, website performance, and marketing effectiveness. Courses cover tools such as Google Analytics, data interpretation, reporting, and optimization based on analytics insights.
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Digital Strategy and Planning: This aspect of digital marketing focuses on developing comprehensive digital marketing strategies aligned with business goals. Courses cover market research, target audience identification, competitor analysis, goal setting, budgeting, and campaign planning.
Digital Marketing Course Contents
This program offer 30 hours in ten days , each day you will attend 3 hours in person. At the end of this course you will get certificate which shows what you prepare and ready during this course.
Each session divided by 2 segments, First Segment is lecture and Second Segment is Tutorial which attenders will work practically on real website.
Table of Contents :
1st Session:
- Introduction to Marketing , Digital marketing , startups and Business investments.
- What is Digital Marketing?
- Common industries in which to find digital marketing jobs
- Basic of digital marketing.
- Short term digital marketing
- Mid term digital marketing
- Long term digital marketing
2nd Session:
- Hosting , Domains and Servers and their differentiation.
- Type of servers
- Type of Domain
- Type of CMS
- WordPress Installation
3rd Session:
- Content Marketing
- Type of Contents
- Content marketing strategies
- Content Tag
4th & 5th Sessions:
- Search engine optimization ( SEO )
- On-page SEO
- Off-page SEO
- Technical SEO
- Search Engine submission and differentiation.
- Google search engine
- Bing search engine
- Yandex
6th Session:
- Professional Google Analytics.
- Audience
- Acquisition
- Behaviour
- Conversions
7th Session:
- Selecting Keywords
- Link Building
- Affiliation Marketing
- Referral Marketing
8th Session:
- Ads campaign strategies and implementation
- Google Adwords
- Website traffics
- website sales
- performance max
- Google Adwords
9th Session:
- Social media strategies
- Social Media channel as distributer channels
- Identifying your goal for each social channels
- Social media Ads
10th Session:
- Email marketing
- Email broadcasts
- Email campaigns
- Email designing and implementation
- Conversion Rate Optimization
- User experience and design improvement
- A/B testing
- CRO metric
Skill level: Beginner
Age requirement: 18
Hiba group is proud to present the most pragmatic and applicable digital marketing course for all business nerds. This course is particularly suitable for those students or interns that are new to the business world and have a long way ahead. it is also helpful for large scale or small scale (local) business owners who want to be more prosperous. Online marketing managers significantly must take this course to build up their knowledge in order to help their job grow.
Regardless of your experimental skills , you need a profound knowledge about marketing profession in order to be successful. This is the main purpose that motivated us to offer this vital course.
Course requirements
Pen & Papers
Basic knowledge of computer science like searching could help you during courses
This course is practical then bring your laptop to tablet
Join to E-commerce World
What Can I do with Digital marketing certificate?
A digital marketing certified person can pursue a variety of job roles in the field. Here are some common positions:
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Digital Marketing Specialist/Manager: This role involves planning, executing, and managing digital marketing campaigns across various channels such as search engines, social media, email, and display advertising. Responsibilities may include developing strategies, optimizing campaigns, analyzing data, managing budgets, and driving online engagement and conversions.
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Social Media Manager: Social media managers are responsible for creating and implementing social media strategies to increase brand awareness, engage with the audience, and drive traffic and leads. They manage social media accounts, create content, schedule posts, monitor performance, respond to comments, and analyze social media metrics.
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SEO Specialist/Manager: Search Engine Optimization (SEO) specialists focus on improving website visibility and organic search rankings. They conduct keyword research, optimize website content, analyze website performance, implement on-page and off-page optimization techniques, monitor search engine algorithms, and track SEO metrics to drive organic traffic.
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Content Marketing Specialist/Manager: Content marketing specialists create and manage content strategies to attract, engage, and convert target audiences. They develop compelling content such as blog posts, articles, videos, infographics, and eBooks. They may also optimize content for SEO, distribute it across channels, track engagement metrics, and collaborate with other teams to ensure cohesive brand messaging.
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PPC/SEM Specialist: Pay-Per-Click (PPC) or Search Engine Marketing (SEM) specialists manage paid advertising campaigns on platforms like Google Ads, Bing Ads, or social media advertising platforms. They conduct keyword research, create ad copies, set up and optimize campaigns, monitor ad performance, adjust bids, and analyze data to achieve campaign goals.
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Email Marketing Specialist: Email marketing specialists design, execute, and analyze email marketing campaigns to nurture leads, drive conversions, and retain customers. They create email templates, segment target audiences, write engaging email content, monitor deliverability, analyze email performance, and optimize campaigns for better results.
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Digital Analytics Specialist: Digital analytics specialists focus on tracking, analyzing, and interpreting data related to digital marketing campaigns and website performance. They use tools like Google Analytics or Adobe Analytics to gather insights, create reports, identify trends, measure campaign effectiveness, and make data-driven recommendations for optimization.
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E-commerce Manager: E-commerce managers oversee online sales platforms, manage product listings, optimize product pages, monitor inventory, analyze sales data, and implement digital marketing strategies to drive traffic and increase online sales.
These are just a few examples of the job roles available to a digital marketing certified person. The specific job title and responsibilities may vary depending on the organization, industry, and level of experience. Additionally, some individuals may choose to work as freelancers or consultants, offering their digital marketing expertise to multiple clients or businesses.
Digital marketing Course Enrollment
[booked-calendar calendar=82]FAQs
This program offer 30 hours in ten days , each day you will attend 3 hours in person. Each session divided by 2 segments, First Segment is lecture and Second Segment is Tutorial which attenders will work practically on real website.
We do not have strict prerequisites. This course designed to cater to beginners as well as professionals. However, having a basic understanding of marketing principles and familiarity with the internet and social media platforms can be advantageous.
Digital marketing courses cover a wide range of topics, including search engine optimization (SEO), social media marketing, content marketing, pay-per-click (PPC) advertising, email marketing, web analytics, digital strategy, and more. You can check table of content in same page.
We offer a certification upon successful completion. These certificates can add credibility to your skills and may be recognized by employers or clients.
No, unfortunately, we are not providing an online course because this course is practical.
While completing a digital marketing course can enhance your skills and improve your job prospects, it does not guarantee employment. The job market is influenced by various factors such as demand, competition, and individual skills and experience. However, a well-rounded education and relevant certifications can certainly strengthen your candidacy.
Yes, a digital marketing course can equip you with the knowledge and skills needed to start your own business or work as a freelancer. It can help you understand online marketing strategies, build an online presence, attract customers, and promote your products or services effectively.
Yes. This course is designed to be practical. In the first session, each attendee will implement a CMS, which they will use during class.
Digital Marketing Specialist is one of the top 10 most sought-after careers, according to LinkedIn, with 860,000 job opportunities. You must have experience in areas of digital marketing including SEO, content strategy, social media, and more.
Testimonials
What Attenders think about Digital Marketing Course with us
I participated in Hiba courese.IT is really a great class for improving your knowledge around digital marketing
firts i was doubt to take a part in this class but know i can tell you it was a wonderful experience.
I am just a student that want to learn a skill for my future carrier, I registered in your class and I am so thankful you guys changed my vision.
I took apart in many classes which teach digital marketing thoracal and because of that I was looking for a course which practice practically. so I found you and it was a great experience. from the first session we learned and do task at same time. Otherwise other classes it was not boring at all.
I suggested hibagroup courses to all students which want to choose digital marketing as their occupation.
I decided to run my own website so i need this course and it was very helpful for me specially the SEO sessions was great
Enroll Now, Pay Later
At Hiba Group , we are pleased to offer interest-free installment payment option for up to three months. Making it accessible to as many individuals as possible to pursue their passion without any financial burden. To avail:
- Simply Enroll on Calendar.
- Proceed payment with an option called ‘Cashew’.
- Complete the payment process as usual using any UAE debit or credit card.
Once the payment is confirmed, you will receive an email confirming the payment details and the payment schedule.
